Our Why

One vivid memory from my childhood takes me back to a time when we faced financial difficulties. The business where my family had invested heavily experienced theft of valuable stock by employees, leading to substantial losses and legal expenses. Despite these challenges, my mom prepared an incredible dish that stands out in my memories so strongly. I could not believe how she made this meal under the weight of our predicament. My mum made a white cabbage broth! Mum just wanted to give us something to eat but this is what I experienced. An elegant symphony of flavors and textures, crafted to tantalize my senses and nourish my soul. I took my first spoonful, the delicate sweetness of tender white cabbage intertwined with the subtle earthiness of selected herbs, creating a harmonious balance that was both comforting and satisfying. The magic she created that day making something out of what seemed to be nothing.

This is why we do what we do. To create magical moments from the seemingly simple to the extraordinary, creating everlasting experiences, memories and moments to cherish for a lifetime!

Our Vision

To elevate the global dining experience by ensuring every household has access to and enjoys exceptional, nutritious food.

I invite you specially to be part of our journey and help us establish our vision. A culinary haven where cherished memories are made, and the simple pleasures of life are celebrated. From the first warm aroma of fresh bakes in the morning to the sweet satisfaction of a perfectly frosted cupcake, we pour our love into every creation. We are not limited to just baking, we can cook a pretty sumptuous linguine as well but baking is where we will begin! We are striving to enhance our offerings, move into a suitable space, and bring even more delightful experiences to our communities. A community can be very supportive just as you are here today on our site but we would like you to take a step further and be part of the Genculart tribe, an honorary devout patron. 

Support us to grow, buy something we can ship to you, purchase a ticket available for when we open our first shop and even pre-order or show up at one of our pop-ups. There's no limit on how much you can participate in individually but subject to overall availability.

Together I believe we can build something absolutely amazing.